THE
ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING
New
Members (2003)
“Your flexible friend.”
Access
“You're in good hands with Allstate.”
Allstate Insurance Co.
“Reach out and touch someone.”
AT&T
“Vorsprung durch technik.”
Audi
“Ah, Bisto!”
Bisto
“The quicker picker-upper.”
Bounty
“A little dab'll do ya.”
Brylcreem
“Please don't squeeze the Charmin.”
Charmin
“It's what your right arm's for.”
Courage Tavern Ale
“Cats like Felix like Felix.”
Felix
“Grace... Space... Pace.”
Jaguar
“We all adore a Kia-Ora.”
Kia-Ora
“Betcha can't eat just one.”
Lay's
“Tastes so good cats ask for it by name.”
Meow Mix
“Where do you want to go today?”
Microsoft
“Milk's gotta lotta bottle.”
Milk
“It's Miller time!”
Miller
“I love New York.”
New York
“Sometimes you feel like a nut, sometimes you don't.”
Peter Paul Mounds/ Almond Joy
“If it's on, it's in.”
Radio Times
“I liked it so much I bought the company.”
Remington
“Schhh...You-Know-Who.”
Schweppes
“WotalotIgot!”
Smarties
“Raise your hand if you're sure.”
Sure
“Free enterprise with every issue.”
The Economist
“Don't just book it. Thomas Cook it.”
Thomas Cook
“It's everywhere you want to be.”
Visa
“Drivers wanted.”
Volkswagen
“Breakfast of champions.”
Wheaties
THE
ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING
TOP 10 (2003)
“Reach out and touch someone.”
AT&T
“Vorsprung durch technik.”
Audi
“Ah, Bisto!”
Bisto
“The quicker picker-upper.”
Bounty
“A little dab'll do ya.”
Brylcreem
“Have it your way.”
Burger King
“Where do you want to go today?”
Microsoft
“It's Miller time!”
Miller
“It's everywhere you want to be.”
Visa
“Drivers wanted.”
Volkswagen
TOP
10 ADVERTISING ICONS OF THE CENTURY
The
Marlboro Man - Marlboro cigarettes
Ronald McDonald - McDonald's restaurants
The Green Giant - Green Giant vegetables
Betty Crocker - Betty Crocker food products
The Energizer Bunny - Eveready Energizer batteries
The Pillsbury Doughboy - Assorted Pillsbury foods
Aunt Jemima - Aunt Jemima pancake mixes and syrup
The Michelin Man - Michelin tires
Tony the Tiger - Kellogg's Sugar Frosted Flakes
Elsie - Borden dairy products
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THE
ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING
New Members (2002)
"The
ultimate driving machine."
BMW
"When you got it, flaunt it."
Braniff Airlines
"I'd walk a mile for a Camel."
Camel
"M'm! M'm! Good!"
Campbell's Soup
"Probably the best beer in the world."
Carlsberg
"The Citi never sleeps."
Citibank
"The antidote for civilization."
Club Med
"When it absolutely, positively has to be there overnight."
Federal Express
"No FT, no comment."
Financial Times
"Capitalist tool."
Forbes
"Say it with flowers"
FTD (Interflora)
"When you care enough to send the very best"
Hallmark
"Nothing runs like a Deere"
John Deere
"Finger lickin' good."
KFC
"Because I'm worth it."
L'Oréal
"Merrill Lynch is bullish on America."
Merrill Lynch
"Got milk?"
Milk
"Preparing to be a beautiful lady."
Pear's Soap
"You'll wonder where the yellow went when you brush your teeth
with Pepsodent."
Pepsodent
"You can be sure of Shell."
Shell Oil
"It's a Skoda. Honest. "
Skoda
"All the news that's fit to print."
The New York Times
"Which twin has the Toni?"
Toni
"Fly the friendly skies."
United Airlines
"Be all you can be."
US Army
"Give us 20 minutes and we'll give you the world."
WINS Radio, New York
"Let your fingers do the walking."
Yellow Pages
THE
ADVERTISING SLOGAN HALL OF FAME - THE BEST IN BRANDING
TOP 10 (2002)
"The ultimate driving machine."
BMW
"When you got it, flaunt it."
Braniff Airlines
"The antidote for civilization."
Club Med
"When it absolutely, positively has to be there overnight."
Federal
Express
"No FT, no comment."
Financial Times
"Finger lickin' good."
KFC
"Because I'm worth it."
L'Oréal
"You'll wonder where the yellow went when you brush your teeth
with Pepsodent."
Pepsodent
"All the news that's fit to print."
The New York Times
"Let your fingers do the walking."
Yellow Pages
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TOP
10 SLOGANS OF THE CENTURY
Diamonds are forever (DeBeers)
Just do it (Nike)
The pause that refreshes
(Coca-Cola)
Tastes great, less filling
(Miller Lite)
We try harder
(Avis)
Good to the last drop
(Maxwell House)
Breakfast of champions
(Wheaties)
Does she ... or doesn't she?
(Clairol)
When it rains it pours
(Morton Salt)
Where's the beef?
(Wendy's)
HONORABLE MENTIONS:
Look Ma, no cavities!
(Crest toothpaste)
Let your fingers do the walking
(Yellow Pages)
Loose lips sink ships
(public service)
M&Ms melt in your mouth, not in your hand
(M&M candies)
We bring good things to life
(General Electric)
TOP
100 PEOPLE OF THE CENTURY
William
Bernbach
Marion Harper Jr.
Leo Burnett
David Ogilvy
Rosser Reeves
John Wanamaker
William Paley
Maurice Saatchi and Charles Saatchi
Albert Lasker
Jay Chiat
F. Wayland Ayer
Helmut Krone
Neil McElroy
Stanley Resor and Helen Lansdowne Resor
Bruce Barton
Martin Sorrell
Henry Luce
Lee Clow
Mary Wells Lawrence
Alfred Sloan
John Caples
Dan Wieden and David Kennedy
Howard Luck Gossage
Shirley Polykoff
Joyce Hall
Ray Kroc
Allen Rosenshine
Claude C. Hopkins
Ted Turner
Hal Riney
Phil Dusenberry
Ira C. "Ike" Herbert
Bob Gage
Conde Nast
John Smale
Bruce Crawford
John E. Kennedy
John B. Watson
Steve Jobs
Phyllis K. Robinson
William Randolph Hearst
Philip Geier
Jane Trahey
John H. Johnson
George Gallup
Raymond Rubicam
Keith Reinhard
Carl Ally and Amil Gargano
Charlotte Beers
David Sarnoff<
George Batten
James Webb Young
Jack Tinker
Lee Iacocca
Don Belding
Theodore F. MacManus
Sylvester L. "Pat" Weaver
Charles Austin Bates
Stan Freberg
Rupert Murdoch
Harrison King McCann
Bernice Fitz-Gibbon
Joe Sedelmaier
Theodore L. Bates
Howard Zieff
J. Walter Thompson
Robert Jacoby
Arthur Godfrey
A.C. Nielsen Sr.
James H. McGraw Sr.
Jerry Della Femina
Ben Duffy
Earnest Elmo Calkins
George Lois
Michael Jordan
Theodore Repplier
Roone Arledge
Thomas J. Burrell
G.D. Crain Jr.
Emerson Foote
Bill Backer
Joe Pytka
Fairfax Cone
Daniel Starch
John E. Powers
Victor O. Schwab
Michael Ovitz
Cyrus H.K. Curtis
Howard H. Bell
Richard Lord
Michael Eisner
Al Achenbaum
Steve Frankfurt
Lester Wunderman
Peggy Charren
Frank Hummert
Sam Vitt
Cliff Freeman
Vance Packard
Stephen M. Case
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Câstigatori prin K.O.